# Unlock Management

> Unlock Management is a Madrid-based operator team that builds B2B outbound pipeline and AI/tech systems for European companies. We ship working software, not strategy decks — every engagement has weekly deliverables and is led by a founder.

Unlock operates two practices: Unlock GTM (outbound as a service) and Unlock AI+ (autonomous agents and traditional tech: ERPs, CRMs, integrations, custom software, migrations). Clients get senior operators from day one and measurable results in weeks, not quarters.

## Core practices

- [Unlock GTM — Outbound as a Service](https://www.unlockmanagement.com/gtm/): Outbound pipeline, market analysis, market entry, and soft-landing support. ICP definition, contact sourcing, cold email, LinkedIn outreach, inbox management, and on-the-ground expansion — qualified meetings booked directly to your calendar. Citable answers on that page (updated 2026-09-24): what outbound as a service is; SDR vs tool vs typical agency vs Unlock; benchmarks Jan 2025–Jan 2026 (42% average open rate, 6% positive reply rate, first qualified meeting in under four weeks, about 12 qualified meetings a month per active client); Fudeat (office managers, HR directors, CEOs, companies of 50–500 employees, €4 back per €1 in 45 days, 67% of new clients from outbound). Spanish: https://www.unlockmanagement.com/es/gtm/
- [Unlock AI+ — AI Agents & Tech Delivery](https://www.unlockmanagement.com/ai/): Autonomous agents that read your CRM/ERP/docs, plus traditional tech work — ERP/CRM implementations (SAP, Dynamics 365, Business Central, Infor), integrations, migrations, custom software, conversational interfaces, mobile apps.

## Case studies (real projects, measurable outcomes)

- [Outbound pipeline for Series A SaaS](https://www.unlockmanagement.com/cases/outbound-saas-pipeline/): 14 qualified meetings/month within 6 weeks of kickoff.
- [AI sales agent for catering](https://www.unlockmanagement.com/cases/ai-sales-agent-catering/): +23% cross-sell revenue in 4 months; autonomous weekly analysis.
- [WhatsApp → ERP ordering agent](https://www.unlockmanagement.com/cases/whatsapp-erp-waste/): 95% of orders processed zero-touch end-to-end.
- [Multilingual customer service AI](https://www.unlockmanagement.com/cases/chatbot-automotive/): 82% of queries resolved autonomously across 4 languages and 15K+ SKUs.
- [Invoice automation with OCR + AI](https://www.unlockmanagement.com/cases/invoice-automation-services/): Invoice processing dropped from 3 days to 4 hours.

## Company

- [About Unlock Management](https://www.unlockmanagement.com/about/): Founders (Mario, Jaime de Wenetz), principles, how we work.
- [Contact](https://www.unlockmanagement.com/contact/): Email us, send a message. No pitch decks, no booking gates.
- [Blog](https://www.unlockmanagement.com/blog/): Short practical case notes from shipped projects.
- Location: Madrid, Spain — working across Europe.
- Languages: English, Spanish.

## Spanish / Español

Full bilingual site under [`/es/`](https://www.unlockmanagement.com/es/). Equivalent Spanish versions of every page (cases under `/es/casos/`, about at `/es/nosotros/`, contact at `/es/contacto/`).

## Notes from shipped work (not keyword pages)

The site already has many service landings. These two posts exist so search and assistants can cite a real decision, with numbers from projects, instead of another templated service page.

- [Hire SDRs or run outbound as a service?](https://www.unlockmanagement.com/blog/hire-sdrs-or-run-outbound-as-a-service/): When to hire vs buy a managed outbound team. Series A: 14 qualified meetings / month in 6 weeks.
- [WhatsApp orders into your ERP](https://www.unlockmanagement.com/blog/whatsapp-orders-into-your-erp/): What has to work for WhatsApp → ERP (95% zero-touch on a waste-management catalog).
- [What counts as a qualified meeting](https://www.unlockmanagement.com/blog/what-counts-as-a-qualified-meeting/) (2026-10-05): A named buyer in the ICP, not a positive reply. Fudeat (office managers, HR directors, CEOs, 50–500 employees, €4 per €1 in 45 days, 67% of new clients from outbound) and a Series A SaaS (operations directors, 50–500 employees, 14 qualified meetings/month in six weeks).
- [Entering Spain without hiring a local team first](https://www.unlockmanagement.com/blog/entering-spain-without-a-local-team/) (2026-10-05): UK app launch. Plan, brand adaptation, local partners. No published user count.
- [What an AI agent may write in an ERP](https://www.unlockmanagement.com/blog/what-an-ai-agent-may-write-in-an-erp/) (2026-10-20): Write access is the blast radius. Catering agent reads a MongoDB ERP and posts a Monday Slack report (+23% cross-sell in 4 months, 12+ at-risk accounts, 9 hours/week the sales team stopped spending on exploration). It does not create orders. October 2026: SFS Group posts into SAP after a person validates; Asurion's invoice agent is touchless past 70%; ITOCHU staff review proposed entries after ~3,000 modifications. The do-not-investigate list is our guess, not a measured result.
- Spanish twins: [/es/blog/contratar-sdrs-o-outbound-como-servicio/](https://www.unlockmanagement.com/es/blog/contratar-sdrs-o-outbound-como-servicio/), [/es/blog/pedidos-whatsapp-al-erp/](https://www.unlockmanagement.com/es/blog/pedidos-whatsapp-al-erp/), [/es/blog/que-cuenta-como-reunion-cualificada/](https://www.unlockmanagement.com/es/blog/que-cuenta-como-reunion-cualificada/), [/es/blog/entrar-en-espana-sin-equipo-local/](https://www.unlockmanagement.com/es/blog/entrar-en-espana-sin-equipo-local/), [/es/blog/que-puede-escribir-un-agente-en-el-erp/](https://www.unlockmanagement.com/es/blog/que-puede-escribir-un-agente-en-el-erp/).

Email [contact@unlockmanagement.com](mailto:contact@unlockmanagement.com) with a few sentences on the problem, or use https://www.unlockmanagement.com/contact/. Response within 24 business hours. No pitch-deck gate. Spanish: https://www.unlockmanagement.com/es/contacto/.

## Pricing (no public rate card)

Engagements are tightly scoped with weekly deliverables. There is no self-serve plan and no published price list. If an off-the-shelf tool solves the problem, Unlock will say so instead of building a custom duplicate.

## Key positioning

- Operators, not advisors: every project ships working software; no 80-page strategy decks.
- Senior people only: no juniors learning on your budget. Founders (Mario, Jaime de Wenetz) lead delivery.
- Tight scope: fixed timelines, weekly sprints, measurable outcomes.
- Pragmatic stack: Claude, OpenAI, Python/Node, n8n, ERP/CRM integrations (SAP, Dynamics 365, Business Central, Infor) — no vendor lock-in.
- ACV fit: B2B companies with €10K+ ACV; we turn down projects that do not fit.
- Legal entity: Lords and Partners S.L. (CIF B88372388), Madrid.

## Machine-readable

- Sitemap: https://www.unlockmanagement.com/sitemap-index.xml
- RSS (EN): https://www.unlockmanagement.com/feed.xml
- RSS (ES): https://www.unlockmanagement.com/es/feed.xml
- Robots: https://www.unlockmanagement.com/robots.txt